#24: Influencer Marketing: Things to consider when building your brand

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Craig and Brian discuss the challenges and successes of building their brands using social media and web marketing. What’s a good tactic to stay true to your audience without having sponsors influence your actions? Pulling from the expertise of individuals like Sam Harris, Brian and Craig flush out ideas on how to be authentic without selling out to Corporate America.

Check out what Craig has going on at www.colemanroadjournal.com.